The most expensive promotion in your company.

Why your best performer may struggle as a manager, what nobody teaches on day one, and four questions to ask before promoting.

·2 min read

Your culture is whatever your most senior person did last time it was inconvenient.

Values only work when they’re rewritten as behaviours specific enough to fail. The four mechanisms that actually build culture, and where to start with just two.

·2 min read

Growth doesn’t break companies. Undecided questions do.

Six decisions worth closing before you scale: what you’re optimising for, where the work happens, what you’ll never outsource, pay bands, budget authority and the values you’ll enforce.

·1 min read

A culture test. One afternoon. Costs nothing.

Six questions that reveal what your culture actually is, not what the engagement survey says. A practical culture diagnostic any founder or leadership team can run in an afternoon.

·2 min read

Not an HR function. Three systems.

At 30 people, three HR systems carry the weight: how people join, how they know where they stand, and how pay is decided. Plus what to skip.

·2 min read

Automate the admin, keep the judgement

AI won’t run your people function, but it will clear your desk. What startups should automate in HR, what to keep human, and where to start.

·2 min read

The hidden cost of skipping HR early

Skipping HR looks like a saving for a year. Then the bill arrives: turnover, compliance risk, a culture that stops scaling and lost founder time.

·2 min read

Culture is built on purpose, or it isn’t built

Every startup has a culture by employee 20. It isn’t perks or a values page. It’s who you hire, reward and tolerate, and how you act under pressure.

·1 min read

Rather have it built than read about it?

Start with a 30-minute discovery call on where your people risk actually sits.

Book a discovery call